Wednesday, September 26, 2012
Tuesday, September 18, 2012
Communication design
Communication design
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably.
Communication design, can also refer to a systems-based approach, in
which the totality of media and messages within a culture or
organization are designed as a single integrated process rather than a
series of discrete efforts.
Communication design seeks to attract, inspire, create desires and
motivate the people to respond to messages, with a view to making a
favorable impact to the bottom line of the commissioning body, which can
be either to build a brand, move sales, or for humanitarian purposes.
Its process involves strategic business thinking, using market research, creativity, and problem-solving.
The term communication design is often used interchangeably with visual communication, but has an alternate broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.
Types
Types of illustration
Digolo and Mazrui subcategorize illustration into the techniques,
which are being applied, such as: drawing, painting, printing and
pasting.These technices affect the art in various ways, being chosen for the
different impact the chosen medium produces. The choice can be based on
the requirements of the illustration, constraints of the artist, cost,
or other factors.
Various illustration techniques have been available to the artist
over the centuries. The invention of paper pushed its boundaries even
further. Traditional illustration focuses on reproducible ways of
creating illustration and can be classified into different types:
Pen-and-ink illustration has been around in various forms. The
Chinese Sumi-E can be attributed to this technique, incorporating the
use of paints and dyes. Navigational maps have been produced using this
technique in the 14-15th century.The technique has not fallen out of disuse and is still popular with
artists and illustrators, due to its simplicity of use, drying time and
visual impact. Modern artists use a brush, pen or quill to achieve the
desired effects, samples see references.
ILLUSTRATE STYLE
WHAT IS ILLUSTRATION ?
An illustration is a depiction (such as a drawing, painting, photograph or other image) that is created to elucidate or dictate sensual information (such as a story, poem or newspaper article).
Illustration art
Today, there is a growing interest in collecting and admiring original artwork that was used as illustrations in books, magazines, posters, blogs, etc. Various museum exhibitions, magazines and art galleries have devoted space to the illustrators of the past.
In the visual art world, illustrators have sometimes been considered less important in comparison with fine artists and graphic designers, the term "illustrative" sometimes being used as a negative critique. But, possibly in part due to the growth of video game
and graphic novel industries, as well as a recent swing in value
towards illustration in magazines and other publications over
photography, illustration is becoming a valued, popular and profitable
art form that can acquire a wider market than the other two, such as in Korea, Japan, Hong Kong and USA.
Original illustration art from the best-known magazine illustrators is
known to bring prices into the hundreds of thousands of US Dollars at
auction. Norman Rockwell's work transcends even these high standards, with his painting "Breaking Home Ties" selling in a 2006 Sotheby's auction for USD15.4 million.The best-known pinup artists such as Gil Elvgren and Alberto Vargas also bring tremendous prices at auction, with a number of Elvgren's works having sold for over USD100,000 in Heritage Auctions.
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